Marketing News

Ready to catch up on the latest marketing news? In this weekly series, you’ll find the hottest marketing articles, books, podcasts, and videos to help you improve your marketing and grow your business.

Disclosure: This post may contain affiliate links, meaning I get a small commission from the vendor if you make a purchase (at no additional cost to you).

Read the latest marketing news about how Google is helping with coronavirus, how UGC increased organic traffic, comparative advertising, getting started with live video, and more!

Coronavirus: How Google is helping (Google)
Case Study: How UGC increased organic traffic 228% (Search Engine Land)
Comparative Advertising: 6 Steps to Creating Better Content That Converts (CoSchedule)
14 Simple Ways to Get Started With Live Video (Business2Community)
How to Make Your First Instagram Stories Ad: A Full Walkthrough (Social Media Examiner)
10 Google Ranking Factors You Shouldn’t Ignore (ahrefs)
A Guide to Business Ethics and Social Responsibility [Infographic] (Marketing Profs)
What’s Working in Ecommerce: Strategies Used by 2020’s Most Cutting-Edge Brands (DigitalMarketer)
How to Create Amazing LinkedIn Videos Starting Today (AgoraPulse)
How to Categorize Traffic Outside Default Channel Groupings in Google Analytics (Portent)
5 Steps That Make It Easier for Readers to Act (AWAI)
What Is Ethical PPC? (Search Engine Journal)
5 Remote Work Myths to Leave Behind in 2020 (HubSpot)
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected (Moz)
Facebook Ads – Traffic vs. Conversion Case Study (LeadGuru)
Building top-funnel content to influence bottom-funnel pages (with real example) (Marketing Land)
The Complete, Omnichannel Guide to Cannabis Marketing in 2020 (Wordstream)
Content Syndication: What It Is and How to Get Started (ahrefs)
5 Ways to Create the Most Valuable Content for Your Audience (Content Marketing Institute)
9 B2B Instagram Marketing Strategies (w/ Examples) (CXL)

Marketing Books

Dive into these new releases that help you break away from overlooking, transform any situation, and give you the tools of the elite!

Marketing Podcasts

Listen to the most recent podcasts on how to get what you want, 3 ways to make a powershift, how to build a billion dollar business, and more!

How to Get What You Want in Life (The GaryVee Audio Experience)

3 Ways to Make a Powershift with Daymond John (The EntreLeadership Podcast)

Square Co-Founder Jim McKelvey Reveals The One Trick to Build a Billionaire Dollar Business (The James Altucher Show)

The Four Letter Word You Need to Ditch Right Now (The Goal Digger Podcast)

How to Persuade: The Science Marketers Need to Know (Social Media Marketing Podcast)

How to Build a Powerful Morning Routine (The Mindset Mentor)

Leveraging Your Senses to Think Clearly with Aaron Alexander (Kwik Brain with Jim Kwik)

Marketing Videos

Watch the latest marketing videos about how to update snippets in Google search, neuroscience to optimize customer acquisition, 7 marketing trends dominating social media, and more!