800+ Generative AI Use Cases for Work from AWS, Google, Microsoft, and OpenAI

Do you need inspiration on how to use generative AI for work?

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Businesses of all sizes, from startups to Fortune 500 companies, utilize AI to boost employee productivity, improve customer service experiences, streamline processes, and accelerate growth.

Continue reading to discover hundreds of ways to use generative AI in any industry from Amazon, Google, Microsoft, and OpenAI.

Amazon Web Services Generative AI Use Cases

AWS has 158 customer success stories The company noted that the top generative use cases revolve around improving customer experiences, boosting employee productivity, and accelerating process optimization.

• AWS customers utilize chatbots, virtual assistants, and personalization to enhance engagement and streamline customer service.
• AWS customers build AI assistants specializing in information retrieval, code generation, and automated report creation to increase employee efficiency.
• AWS customers implement genAI solutions for document processing, data augmentation, and supply chain improvements to streamline operations and reduce costs.

Google Cloud Generative AI Customer Stories and Case Studies

Google Cloud has implemented generative AI solutions across various industries, helping numerous companies enhance their operations, improve customer experiences, and drive innovation. From over 185 use cases, some of the most notable include::

• Walmart uses Gemini to enrich their data and improve millions of product listings across their site.
• Victoria’s Secret created a visual search feature using Google Cloud AI, allowing shoppers to upload photos to find products instantly.
• Wendy’s reimagined drive-thru takes and displays custom orders with help from generative AI.
• Uber uses AI agents to assist their support team in better helping customers.
• Goldman Sachs employs generative AI tools for assisted coding to boost developer efficiency.
• Wayfair uses Gemini Code Assist to help developers set up environments faster and increase code testing coverage.
• GitLab helps customers ship software faster and accelerate development productivity with generative AI.
• HCA Healthcare is innovating with generative AI to improve workflows, allowing physicians and nurses to spend more time with patients.
• IMIDEX created one of the world’s first FDA-cleared medical devices running on Google Vertex AI to help save lives lost to lung cancer.
• Mercedes-Benz applies Google’s AI in various ways, from their smart sales assistant to improving customer service in call centers.
• Continental enhances smart car voice assistants with Google Cloud Conversational AI.
• Priceline built a modern IT infrastructure with Google Kubernetes Engine and BigQuery to develop new features for travelers faster.
• Bell Canada is redefining the customer experience with Google Cloud, aiming to improve EBITDA by 19% in three years.
• Scotia Bank uses Google Cloud to develop capabilities that help customers get more out of their money and investments.
• MLB leverages Google Cloud AI to contextualize more than 15 million data points per game, delivering real-time insights.
• FOX Sports uses Vertex AI to store, organize, and surface video highlights for sports broadcasts.

These success stories demonstrate the wide-ranging applications of Google Cloud’s generative AI solutions across various sectors, enabling businesses to innovate, optimize operations, and deliver enhanced customer experiences.

Microsoft Customer Stories

Microsoft’s generative AI technologies, particularly Azure AI services and Azure OpenAI Service, have been leveraged by 484 companies across various industries for innovative applications. Here are a summary of some of the most innovative use cases:

• CarMax used Azure OpenAI Service to generate customer review summaries for 5,000 car pages in just a few months1.
• Typeface created a platform using Azure OpenAI Service to generate on-brand marketing content in seconds.
• CIPIO.ai developed an app connecting brands to content influencers and creators for authentic user-generated content.
• Thread employed Azure OpenAI Service to free IT technicians from time-consuming tasks and improve customer service.
• Zammo built a platform enabling organizations to create customized conversational AI experiences.
• INSPIRE Environmental used Azure AI to streamline the analysis of complex ocean data, reducing costs and processing times.
• Beiersdorf accelerated research and development in the skin care industry by using AI to democratize terabytes of data.
• AT&T improved operational efficiency by using Azure OpenAI Service to automate and streamline business operations.
• KPMG accelerated automation in tax data processing, reducing risk factors and increasing customer confidence.
• Project Gutenberg used AI-generated narration to create nearly 5,000 free audiobooks, benefiting people with visual impairments.
• Reddit generated alt text for millions of images using Azure AI Vision to expand accessibility for users who are blind or have low vision.

OpenAI Customer Stories

OpenAI’s customer stories highlight a diverse range of companies utilizing generative AI to enhance their operations.

Notable customers include Mercado Libre, Genpact, Lowe’s, ASU, Upwork, and The Met. These organizations leverage AI for various applications such as improving customer service, streamlining operations, enhancing creativity, and personalizing user experiences.

Companies like Canva and Stripe use AI to innovate in design and financial services, while educational platforms like Khan Academy employ AI to provide personalized learning experiences.

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