Do you want to get exactly what you want each time you outsource a new piece of content from a freelance writer? The best way to secure quality content that meets your specifications – a detailed creative brief. In this post, I’ll show you how to use creative briefs to improve your content marketing strategy.
What is a creative brief?
A creative brief (also referred to as a content brief) is a detailed explanation of the piece of content you want a freelance writer to create. The goal of a content brief is to give clear direction to your writers so they are able to produce the content you need to achieve your marketing goals.
What should be included in a creative brief?
Creative briefs typically contain the following details about your content project.
- Content Format (Text, List, Blog Post, Video, Webinar, etc.)
- Title or Suggested Title
- Summary
- Target Length/Word Count
- Link to 1 – 3 Competing Posts on Same Topic
- Main Bullet Points
- Main Keyword Focus
- Related Keywords to Include
- Target Audience
- Brand Description
- Target Website for Publication
- How the Content Will be Promoted
- Link to Editorial Guides, Voice & Tone Guides, etc.
Creative Brief Examples
The following are examples of content briefs published online.
- Content brief for a health insurance company in Australia.
- Content brief for a influence marketing company.
- Content brief for a content marketing agency.
- Content brief for a university marketing department.
Creative Brief Templates
Need a content brief template to send to your freelance writer? Try the following from companies that create exceptional content.
- Asana’s Creative Brief Template
- HubSpot’s Creative Brief Template
- Semrush’s Content Brief Template
- CoSchedule’s Website Content Template and Creative Brief Templates
Do you use a creative brief for your content marketing projects? Tell us how they work in the comments.