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Kristi Hines

Creative Briefs: 8 Content Brief Templates for Freelance Writers

Last update: May 18, 2021 by Kristi Hines Leave a Comment

Do you want to get exactly what you want each time you outsource a new piece of content from a freelance writer? The best way to secure quality content that meets your specifications – a detailed creative brief. In this post, I’ll show you how to use creative briefs to improve your content marketing strategy.

What is a creative brief?

A creative brief (also referred to as a content brief) is a detailed explanation of the piece of content you want a freelance writer to create. The goal of a content brief is to give clear direction to your writers so they are able to produce the content you need to achieve your marketing goals.

What should be included in a creative brief?

Creative briefs typically contain the following details about your content project.

  • Content Format (Text, List, Blog Post, Video, Webinar, etc.)
  • Title or Suggested Title
  • Summary
  • Target Length/Word Count
  • Link to 1 – 3 Competing Posts on Same Topic
  • Main Bullet Points
  • Main Keyword Focus
  • Related Keywords to Include
  • Target Audience
  • Brand Description
  • Target Website for Publication
  • How the Content Will be Promoted
  • Link to Editorial Guides, Voice & Tone Guides, etc.

Creative Brief Examples

The following are examples of content briefs published online.

  • Content brief for a health insurance company in Australia.
  • Content brief for a influence marketing company.
  • Content brief for a content marketing agency.
  • Content brief for a university marketing department.

Creative Brief Templates

Need a content brief template to send to your freelance writer? Try the following from companies that create exceptional content.

  • Asana’s Creative Brief Template
  • HubSpot’s Creative Brief Template
  • Semrush’s Content Brief Template
  • CoSchedule’s Website Content Template and Creative Brief Templates

Do you use a creative brief for your content marketing projects? Tell us how they work in the comments.

About Kristi Hines

Experienced content writer and editor with over ten years in the digital marketing industry. Featured in over 50 publications including Experian, HootSuite, HubSpot, Search Engine Journal, and Social Media Examiner.
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