Does your WordPress website look outdated? Are you in the market for the best WordPress theme for your blog or business website? According to website technology profiler BuiltWith, the following are the nine most popular premium WordPress themes used by the top 1 million websites on the internet, ranked by traffic.
Disclosure: This post may contain affiliate links, meaning I get a small commission from the vendor if you make a purchase (at no additional cost to you).
1. Divi by Elegant Themes
Installed on over one million websites, Divi by Elegant Themes is the most popular WordPress theme on the web. Divi comes with a powerful visual editor that allows you to fully customize pre-made responsive layouts or create your own.
Feature highlights for Divi include 46 content elements, draggable widths, real-time and responsive editing, hundreds of customizations, an intuitive theme options panel, A/B split testing, and solid security verified by Sucuri.net.
There are over 100 layout packs available in the Divi library for a wide variety of verticals. Each layout pack comes with page templates for vertical-specific about, blog, contact us, home, landing, portfolio, project, sales, and service pages as applicable.
- Accountants
- Actors
- Agencies
- Animal Shelters
- App Developers
- Architecture
- Author
- Auto Repair
- Babysitters
- Bakeries
- Banks
- Bed & Breakfast
- Boutiques
- Business Coaches
- Business Consultants
- Butchers
- Calligraphers
- Car Dealers
- Car Rental
- Carpenters
- Charities
- Churches
- Cleaning Companies
- Coffee Shops
- Construction
- Copywriters
- Cosmetics
- Cryptocurrency
- Day Cares
- Day Spas
- Dentists
- Design Agencies
- Design Conference
- Digital Marketing
- Digital Payments
- Digital Products
- Doctor’s Office
- Driving School
- Electrician
- Elementary Schools
- Environmental Nonprofits
- Esports
- Farmers
- Farmers Markets
- Fashion
- Fitness Gym
- Florist
- Food Bank
- Food Catering
- Food Recipes
- Funeral Homes
- Furniture Stores
- Gardeners
- Golf Courses
- Graphic Illustrators
- Handyman
- Hardware Store
- Health Clinic
- Home Improvement
- Hosting Company
- Insurance
- Interior Design
- Internet Service Provider
- Investment Companies
- IT Services
- Jewelers
- Job Recruiters
- Juice Shops
- Language Schools
- Laundry Services
- Law Firms
- Life Coaches
- LMS
- Locksmiths
- Makeup Artists
- Marathons
- Mechanic
- Meetup
- Mortgage Broker
- Moving Company
- Notary Public
- Nutritionist
- Painting Service
- Paralegal
- Personal Stylist
- Personal Trainer
- Pharmacy
- Photo Market
- Physical Therapists
- Plant Nurseries
- Plumbers
- Podcasts
- Political Candidates
- Pottery Studio
- Professional CV
- Real Estate
- Resorts
- Restaurants
- Risk Management
- SaaS
- SEO Agencies
- Soccer Clubs
- Software Marketing
- Suit Tailors
- Tea Shops
- Technology News
- Therapists
- Transportation Services
- Travel Agencies
- Travel Blogs
- Video Games
- Web Agencies
- Web Freelancers
- Weddings
- Wedding Planners
- Yoga Studios
Get Divi along with over 80 additional WordPress themes, WordPress plugins, and premium support for $89 per year or $249 for lifetime access. You can use your themes on an unlimited number of websites, making it perfect for developers and consultants.
2. Avada by Themefusion
With over 500,000 installations on active websites and an average rating of 4.77 from 21,885 reviewers, Avada is the top-selling WordPress theme on Themeforest.
Feature highlights include a drag and drop visual editor, 50+ theme options, GDPR tools for compliance, and over 40 pre-made layout packages for verticals such as the following.
- Adventure
- Agencies
- Apps
- Architecture
- Art Galleries
- Barber Shops
- Cafes
- Charities
- Church
- Coming Soon
- Construction
- Craft Beer
- Creative Agencies
- Cryptocurrency
- Day Care
- Dentists
- Discussion Forums
- Driving Schools
- Fashion
- Finance
- Freelancer
- Gyms
- Hotels
- Hosting
- IT
- Law
- Lifestyle
- Medical Industry
- Movers
- Music
- Online Stores
- Photography
- Product Landing Pages
- Resumes
- Science
- Spas
- Sports
- Technology
- Universities
- Veterinarian
- Wedding
Get Avada from Themeforest with all future updates and six months of support for $60 for use on one website.
3. Astra
Astra, installed on over 360,000 active websites, is a fast, lightweight, and customizable WordPress theme that prides itself on speedy performance. It offers seamless WooCommerce integration and works with popular page builders like Beaver Builder, Elementor, Site Origin, Visual Composer, Divi, and others.
It also comes with starter sites – 90+ prebuilt layouts you can use to build your blog or business website in the following verticals.
- Accountant
- Agency
- A/C Tech
- Artist
- Barber Shop
- Brand
- Car Repair
- Charity
- Cleaning Services
- Coaching
- College
- Conference
- DJ
- Dental
- Dietician
- eCourse
- Electrician
- Financial Advice
- Fitness Trainer
- Florist
- Food
- Freelancer
- Furniture Store
- Gardening
- Home Decor
- Hotel
- Jewelry
- Kindergarten
- Lawyer
- Massage Therapist
- Motivational Speaker
- Pets
- Photography
- Plant Shop
- Plumber
- Portfolio
- Product Landing Page
- Psychiatrist
- Sierra Industry
- Spa
- Sports
- Travel
- Wedding Planner
- Winery
- Year in Review
- Yoga Instructor
Astra offers annual and lifetime pricing options starting at $59 for their pro and agency bundles. These pricing plans include unlimited website usage and different levels of access to their starter sites/prebuilt website designs.
4. Enfold by Kriesi
With over 339,000 installations on active websites and an average rating of 4.82 from 9,739 reviewers, Enfold is another popular WordPress design on the Themeforest marketplace.
Feature highlights include a responsive layout, drag and drop editor, retina-ready, sidebar manager, shortcode editor, slideshows, and over 20 pre-made layout packages for verticals such as the following.
- App
- Business
- Blog
- Church
- Consulting
- Coming Soon
- Construction
- Consulting
- Gym
- Hotel
- Landing Page
- Medical
- Online Store
- Portfolio
- Photography
- Restaurant
- Resume
- Spa
- Studio
- Travel
- Wedding
Get Enfold from Themeforest with all future updates and six months of support for $59 for use on one website.
5. BeTheme
BeTheme is a multi-purpose WordPress theme that comes with over 450 website themes featuring one-click installation, offering something for businesses in most industries. Currently installed on over 304,000 websites, it offers ultimate customization without coding, powerful admin panel, shortcode generator, and more. Get BeTheme, all future updates, and six months of support for $59.
6. Genesis by StudioPress
The Genesis Framework by StudioPress, installed on over 385,000 active websites is built with SEO, design, performance, and security in mind to help you build beautiful, reliable websites. Feature highlights include Gutenberg readiness, theme options, theme customizer, multiple layout options, custom page templates, featured content widgets, responsive design, and one-click theme setup.
Genesis can be used as a standalone WordPress theme out of the box, or in conjunction with over 60+ child themes in a variety of verticals. This website uses the Breakthrough Pro child theme on the Genesis Framework.
You can get Genesis in a couple of ways.
- Purchase the Genesis Framework for a one-time fee of $59.95.
- Purchase a child theme for your vertical with the Genesis Framework for a one time fee of $99.95 – $129.95, depending on the theme you choose.
- Purchase the Pro Plus All-Theme package which includes the Genesis Framework, access to all 60+ child themes, future child themes, and lifetime support for a one-time fee of $499.95. Themes can be used on an unlimited number of websites.
- Get the Genesis Framework and access to a limited selection of the top 35+ StudioPress child themes along with a WordPress hosting account from WP Engine. Hosting plans start at $35 per month.
7. Flatsome
Flatsome is a multi-purpose, responsive WordPress theme for ecommerce businesses using WooCommerce. Installed on over 199,000 active websites, Flatsome comes with unlimited options without coding through the use of over 300 predefined layouts and sections. They also have a drag & drop builder, live theme option customization, and a fast performance rating. Get Flatsome for $59, including all future updates and six months of support.
8. Salient
Another multi-purpose WordPress theme on the Themeforest marketplace, Salient is installed on over 168,000 active websites. They offer over 285 templates, 525 shortcode options, high page performance, and advanced adaptive images. Get Salient including all future updates and six months of support for $60.
9. Beaver Builder
Installed on over 143,000 websites, Beaver Builder templates offer responsive WordPress theme, landing page, and content page templates that are professionally designed and highly customizable. In conjunction with their page builder plugin, you can have your website set up in minutes instead of months. Pricing for Beaver Builder starts at $199 for access to both the Beaver Builder plugin and theme.
While there are many other great premium WordPress themes, these are the nine most used by the top 1 million websites, ranked by traffic. Be sure to consider these when making your next WordPress theme purchase.
Gail Gardner says
Thanks for this list, Kristi. As someone who only uses the internet on a 28″ monitor, the new themes are so unattractive to me.
But maybe we have to go that way because so many people spend their time primarily on smart phones (to the serious detriment of their eyesight and health).
So you’re still using Genesis? I am, too, but need to either change to a different child theme or maybe even move away from it to something else.
Kristi Hines says
I’m still using Genesis – currently on the Breakthrough child theme. By the time I get bored with one theme, StudioPress usually has something new that I can update it with.
Rahul Sharma says
Thank you Kristi,
I am using Avada and Divi for my clients. Avada offer end to end customisation for clients.I love doing customisation for themes and plugins. I am working on two plugins that will be launched next week.
Thank you,
Rahul Sharma
Kristi Hines says
What two plugins Rahul?
Mandy Kilinskis says
Great round up, Kristi! All of these look modern and slick (and responsive, as they must be!).
My company switched to Beaver Builder last year and I couldn’t recommend it more. The pair of the theme and plugin make it super easy to update our site – I can see why it’s in the top.
Kristi Hines says
That’s great to hear! Thanks for the review. 🙂