The following are answers to questions I am asked often about my freelance writing service. If you have any questions, don’t be shy! Use the contact form at the end of this page to ask!
What kind of benefits should I see?
Content marketing has both short term and long term benefits. In the short term, you will see a boost in traffic from the initial social promotion of each new piece of content.
In the longer term, you should see a steady increase of traffic as each piece of content gains authority, leading to higher rankings in search and consistent search traffic. Using author stats in Google Webmaster Tools, I have found articles from 2 – 3 years ago that are pulling in 2,000+ clicks from search per month.
While not everyone will see the same results, here are some stats I can share about my writing.
- I have written over 1.5 million words across 1,000 blog posts on over 50 publications. This content has earned over 700k social shares. Click this link to see my current stats via my profile on Contently.
- My posts tend to get a lot of social engagement. Open these reports from BuzzSumo that show how some of my posts earned the most social shares on sites like Social Media Examiner and Salesforce.
- My posts tend to rank well in search engines and help websites generate organic traffic long after they are published. Open this report from SEMrush to see how content I wrote for KISSmetrics over the years still ranks well in search for popular keywords and still drives them traffic.
Why should I hire a freelance writer as opposed to inviting guest bloggers to my business blog?
There are a few differences between paying someone for content versus inviting someone to contribute content. With a freelance writer, you can have full control over topics, voice, self-promotion, and the revision process. Guest bloggers, on the other hand, will expect to have more freedom with the content they create (since they are doing it for free) as well as the chance to promote their own website or business.
What are the benefits of offering an author byline to freelance writers versus having them ghostwrite the content?
It all depends on your goals. Many freelance writers are well known and have built a strong authority. This means that they have a large audience to promote content to and their content will boost the overall authority of your blog. These are great reasons to allow the freelance writer to have an author byline for the content they create.
On the other hand, if you have a ghostwriter to create content that you can place your name upon, it gives you the chance to become well known and build a strong authority in your industry. These are great reasons to have a ghostwriter who will white label the content so you can use it on your own blog and on others.
Is your ghostwriting service confidential?
Absolutely! I never mention clients I ghostwrite for, publicly or privately. When I promote content I have ghostwritten, I always promote it with the client attributed as the author. You gain full usage and rights to the content I develop once you have paid for it in full.
Do lots of people hire ghostwriters?
Yes. While I can’t say who, you would probably be surprised. But it’s nothing to be afraid or ashamed of. It doesn’t mean that you don’t have the knowledge to write the content. It simply means that you don’t have the time, or that writing isn’t your passion. Everyone should focus on what they are best at and delegate or outsource the rest.
Ghostwriting is a perfect example of something to outsource when you want to build up your authority through written content, but you don’t have the time or passion to do it yourself. I’m happy to take your ideas and put them into written form so you can share them as blog posts, ebooks, white papers, and other formats.
Is guest blogging still a valid strategy?
Yes! Google has attacked guest blogging that uses low-quality content as a link building strategy. They haven’t attacked guest blogging strategies that combine high-quality content with relevant, authoritative online publications. This is why a good portion of my clients ask me to ghostwrite content that they can submit as guest posts to Entrepreneur, Forbes, Inc, MarketingProfs, Moz, Search Engine Journal, Search Engine Watch, and similar online publications.
Is it better to have more content on my blog or to contribute more to other blogs?
It’s better to do both. By adding more content to your own blog, you have the opportunity to attract more visitors from search engines and social media. By contributing to other blogs, you have the opportunity to get more exposure for your business with a new audience.
Do I need to make a long-term commitment?
While content marketing should be a part of your long term online marketing strategy, I do not require clients make a long term commitment. I do offer great discounts for clients who purchase a batch of posts, but we can also work on a one-time or when needed basis.
How do we decide upon blog topics?
I am happy to work with topics and outlines you supply, or to suggest topics that will resonate well with your target audience. Or we can do a combination of both.
How can I be sure you’re the right person to write for me?
As you may have noticed on my services page, I only write about very specific topics related to business and marketing. While I sometimes go outside of those areas if I have personal experience with them, I mostly stick to business and marketing because of my education and certifications, which you can see listed in the sidebar to the right or below this content (depending on whether you are on a desktop or mobile browser).
In any case, I always research topics I write about thoroughly as I am writing them. This includes topics I may have written about a dozen times. For example, if you ask me to write a step by step guide about Facebook Ads, I will write a guide that is current at the moment I write it. I won’t use text or screenshots from the last time I wrote about Facebook Ads, even if it was just a week ago. Everything will be unique, freshly researched, and perfect, just for you!
How do you promote the content you write for clients?
My content promotion strategy for clients who offer me an author byline includes sharing the post with over 100k followers on multiple social networks. For clients who use their own name on the content, I will still share it on my social networks, crediting the client as the author instead of myself.
Can I repurpose content written by you that I have paid for?
Absolutely! I often suggest that clients take in-depth blog posts or a series of shorter blog posts and repackage them as ebooks, whitepapers, and lead magnets. You can offer content I create to be re-published on other sites.
Do you offer revisions?
Yes! Revisions are offered at no additional charge as long as they are within the scope of work agreed upon at the start of a content project. This means that the overall topic, outline, and length of the content stays the same.
Revision requests must be made within one week of content delivery to ensure quick turnaround. Revision requests made after 14 days of content delivery will be subject to my current schedule and availability.
What are your policies surrounding rates and refunds?
The rates for any project will be agreed upon before work begins and will not be altered unless the client requests to change the scope of work agreed upon at the start of the project. I offer advance payment discounts for monthly blog post packages and individual content projects. Any fees paid for services are non-refundable. I can assure you that I am dedicated to helping you achieve your goals, and I will work with you to make sure you are satisfied with each piece of content I provide.
Do you have additional questions? Please ask them using the form below and I’ll be happy to help!